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Turbo Golf Racing hit a hole-in-one
with a V1 launch campaign by Demise Live
Hugecalf Studios wanted to make a big impact with the V1 launch of Turbo Golf Racing in April 2024. They called upon Demise Live to help achieve this and put the game in-front of fans of party racing games and multiplayer golf gaming in vast numbers.
Demise Live responded with a big idea...
The Turbo Golf Racing Masters Tournament!
Darewise Entertainment and Demise Live show that there is Life Beyond
Darewise Entertainment were referred to Demise Live by one of our many satisfied clients. They were seeking help to promote the launch of the Alpha of their blockchain MMORPG, Life Beyond.
Demise delivered an active player-base for Life Beyond at launch by recruiting metaverse-ready influencers with Web3-friendly audiences throughout North America and the U.K.
Our talent, selected for their following, personality and affinity with the game’s genre and graphic style, reached a combined audience of over 1,100,000 avid gaming fans.
Key Goal
Promote the game on the Meta Quest store, the VR Factory Discord, and Gleam competition across multiple channels.
Game Premise
Creators took their place behind an open bar and encouraged virtual customers to order drinks from Otherworldly's bar menu.
Campaign Criteria
Success was measured by views, entrants and engagements.
Bartender
VR PROMO CAMPAIGN
CANON
CREATORS IN AFRICA
Andaseat
Eyes on America
The Objective
Promote the new Marvel edition chairs and position Andaseat as the new market leaders for gamers.
The Influencers
3 x UK influencers with strong American audience cross-over. 1 x Mexican gamer with high engagement in Hispanic American audiences.
Key Messages
Comfort can be cool. You spend time in your gamin chair - choose one that loves your back.
ACER
THE PREDATOR CUP
Powder
Heroes
NFT launches
Phase 1
Source 14 influencers to produce in-game NFTs through Powder's AI driven highlight programme. The team sold £51,000 in 41 seconds.
Phase 2
Scale this success with larger influencers. We were given 3 key game titles to work with.
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